Live music is at the heart of Austin and Cedar Street Courtyard was one of the many venues in town. During SXSW, there were lines down the street to get in; yet, the rest of the year, people didn’t know about the great acts coming through the door. Cedar Street Courtyard hosted everything from local musicians to world-renowned artists in their open-air courtyard. They needed to boost their brand awareness and expand to new audiences. To do that, we needed engaging content and consistent posting.
Don’t you (forget about me).
Every week the Spazmatics, an ‘80s cover band, played the venue—it was their busiest night and we needed to continue to promote it weekly. I created a campaign incorporating the Spazmatics and Cedar Street Street into ‘80s-themed designs. From the original Gameboy to ViewMasters, each post revolved around a nostalgic part of the ‘80s that would be sure to catch the attention of the fans of the time.
Always something there to remind me.
Live music every night meant they needed consistent posting about upcoming shows as well as ongoing coverage of performances as they happened. They previously had trouble maintaining regular posting and therefore lost out on promoting their shows. Alongside daily updates on shows, ticket giveaways, staff features, and behind-the-scenes photos, I posted live from events at least once per week to provide real-time content regularly. We also encouraged user-generated content and shared it regularly on our feeds. This helped increase awareness, build trust, and show the ambiance of and excitement in the venue.
