Kanti Goods is an Austin-based e-commerce company on a mission to share the stories behind the handcrafted jewelry and other goods they carry. They intentionally partner with organizations that provide opportunities to underprivileged women and small-scale craftsmen, artisans, and entrepreneurs. Their social media needed to tell their story and the stories of the artisans they work with and to convey the beauty and quality of the products they offered. To do this, we updated their photography and curated their feed more intentionally.
A picture is worth 1,000 words.
Kanti’s products were high-quality and that could be seen in every description of their products; however, the photos they had didn’t convey that same message. Being ecommerce meant that the images needed to move someone from passive interest to actively purchasing items on the website. To elevate the brand image and perceived value of the products, we took our own photos regularly to be used on their social media platforms. We took product and model photography to help keep variety in their content and the visuals associated with the brand. Utilizing these images created a more professional look while continuing to achieve the mission of sharing their story. To create movement from social to their website, we included shoppable tags and sent regular e-blasts.
